As consumers across the globe look to the Internet as their primary news source, print media companies are witnessing a significant decline in readership numbers and advertising spend. Recapture of consumers' attention - then to follow, advertising dollars - comes in the form of iPhone applications, which enable personal, direct communications with readers. With an application that caters to today's increasingly mobile lifestyle, print media organizations can improve brand loyalty and generate new revenue streams by recruiting and retaining consumers' interest.iPhone applications developed by Gigabit enable personalized, permission-based interactions with customers such as:
• Exclusive electronic content for iPhone users, including electronic versions of the latest print issue of a periodical
• Geographically enabled content specific to the iPhone's area of use
• Highly targeted advertising based on previous reading history and geographic location
• Access to reader surveys
• Direct avenues for reader-generated content
These applications are just a sampling of the ways Gigabit can help breathe new life into the print industry through custom iPhone applications.
Click here to learn how Gigabit can help your media organization reclaim market share and build your brand.