BlackBag provides healthcare professionals with customizable news streams and access to articles organized around practice types. The BlackBag app is being designed to take advantage of all the best digital content that is available to healthcare professionals. Content delivered through the app – a proverbial medical “black bag” of tools – includes newsfeeds from Reuters, Medical News Today, Health Day and others, according to Lars Merk, product director at Ortho-McNeil-Janssen Pharmaceuticals. Within the first two months of launching, BlackBag was downloaded by approximately 24,000 users, according to the JNJ BTW post.
